What is Tracking Pixel?

Tracking pixel-a phrase that has become increasingly popular in the digital age. At its most basic level, a tracking pixel is a small piece of code that is inserted into a website or email message. It helps track user behavior and allows businesses to monitor their site's performance.

The pixel is essentially an invisible image (typically 1x1 pixel in size) that gets loaded when a user visits your website or opens your email. The image sends data back to the server, allowing you to track things like page views, clicks, conversions, and more.

Nowadays, tracking pixels are used by almost every company that operates online. They've become an essential tool for businesses looking to optimize their websites and marketing campaigns.