What is Traffic Estimation?
Traffic Estimation - the process of predicting the number of visitors to a website or web page. This data helps in making important decisions related to marketing strategies, ad campaigns and website design.
With traffic estimation, businesses can determine how much traffic a competitor's website receives, plan for capacity needs, decide which keywords to target and understand user behavior. By analyzing historical data and trends, analysts can forecast future traffic volumes with reasonable accuracy.
Accurate traffic estimations are crucial for online businesses as they provide insights into user preferences and market trends that help drive conversions and revenue growth. Without them, businesses would be left operating blindly without any awareness of what works and what doesn't.