What is Transitional Call-to-Action?

Transitional Call-to-Action - a phrase that may sound technical and confusing to some, but it is actually a simple concept that has been used in marketing for decades. Simply put, a Transitional Call-to-Action is a prompt or request encouraging potential customers to take the next step towards making a purchase or conversion. This can include signing up for an email list, downloading an e-book, scheduling a consultation or making a purchase.

In today's highly competitive marketplace, having effective calls-to-action (CTAs) on your website or landing page can mean the difference between success and failure in converting visitors into customers. Here are three key things you need to know about Transitional Call-to-Actions.