What is TrustRank?

TrustRank is a term used in the field of web technologies that refers to how trustworthy a website is. This metric was first introduced by researchers at Stanford University and has since been widely adopted as a way to measure the quality and reliability of websites.

In simple terms, TrustRank is a score assigned to a website based on its reputation and level of trustworthiness. This score is determined by analyzing various factors such as the number and quality of links pointing to the site, the age of the domain, and the presence of any malicious or spammy content.

By using TrustRank, search engines can help users find high-quality, reliable information online. Websites with high TrustRank scores are more likely to appear at the top of search engine results pages (SERPs) because they are seen as trusted sources of information.