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What is Type-in Traffic?

Type-in Traffic refers to the number of visitors who come to a website by directly typing its URL into their browser's address bar. This type of traffic is also known as direct navigation or URL navigation. It is an important metric for website owners, as it indicates how well-known and popular their website is among users.

In contrast to other types of traffic, such as search engine traffic or referral traffic, type-in traffic does not rely on external sources to drive visitors to a website. Instead, it comes from users who are already familiar with the site and choose to visit it directly.

The importance of type-in traffic has increased in recent years due to the rise of mobile devices and voice assistants. Users can now easily navigate to websites by speaking the URL or using auto-complete features on their phones, making direct navigation even more convenient.