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What is UI (User Interface)?

UI (User Interface) - the means by which a user interacts with a software application or hardware device. It encompasses all aspects of the end-user's interaction with the company, its services, and its products.

The user interface includes graphical elements such as icons and buttons, input devices like keyboards and touchscreens, and on-screen elements like menus and dialog boxes. A good user interface design ensures that the user has an easy time navigating through the product while achieving their objectives quickly and efficiently.

In today's constantly evolving digital landscape, a great user interface can be what sets apart one organization from another in terms of customer satisfaction, loyalty, retention rates.