What is Unique Visitors?

Unique Visitors - the term used to describe the number of distinct individuals visiting a website or web page over a specified time period. This metric provides insight into how many people are actually engaging with a website or specific content, as opposed to simply counting total page views.

In other words, unique visitors represent the actual human traffic to a website rather than bots or automated visits. It's an important metric for businesses looking to track their online presence and marketing efforts, and it's often used in conjunction with other metrics such as bounce rate and conversion rate.

For example, if a website receives 10,000 page views in a month but only 5,000 unique visitors, that means each visitor viewed an average of two pages per visit. Knowing this kind of information can help businesses optimize their site for better user engagement and higher conversion rates.