What is Universal Analytics?

Universal Analytics- a term that has been making rounds in the tech industry for quite some time now. In simple terms, it refers to an updated version of Google Analytics.

The main objective of Universal Analytics is to provide website owners with a more comprehensive understanding of their audience's behavior, which can be used to make better decisions regarding marketing strategies and content development.

Universal Analytics goes beyond just measuring clicks and page views; it enables you to track user interactions across multiple devices and platforms, providing valuable insights into how users engage with your brand in the digital space.