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Better Conversion Rates: When users are engaged with your website or app, they are more likely to take action such as making a purchase or subscribing to your newsletter.
Increase Brand Awareness: Users who are engaged with your content are more likely to share it with others which can help increase brand visibility.

What is User Engagement?

User Engagement - the measure of how much users are involved and connected to a particular product, service or platform. It can be determined by various factors such as page views, time spent on site, social media interactions, comments and feedbacks from users.

Having high user engagement is essential for any business that wants to build a strong online presence. It helps in creating brand awareness, improving customer loyalty and ultimately increasing revenue.

To achieve high user engagement, businesses need to focus on providing valuable content that resonates with their target audience. They should also make sure that their website or app is easy to navigate and has a visually appealing design.