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What is User Experience (UX)?

User Experience (UX) refers to the overall experience a person has while interacting with a product, system or service. It encompasses all aspects of user interaction, including visual design, usability, accessibility and content. The goal of UX design is to create products that are easy to use and provide a positive user experience.

The process of creating an optimal user experience involves understanding the needs and preferences of users through research and analysis. This information is then used to inform design decisions that will improve the usability and satisfaction of the end product.

In today's digital age, where consumers have more choices than ever before, businesses must prioritize UX in order to remain competitive. A well-designed user experience can lead to increased customer loyalty, higher conversion rates and improved brand perception.