What is User Flow?

User Flow refers to the path taken by your website visitors, from their entry point to the site to their exit. It involves identifying how users navigate through a website and understanding what they do on each page visited. Essentially, it helps you analyze user behavior and tailor your website's design and content for improved user experience.

A successful website should be intuitive, easy-to-use, visually appealing and seamless in its functionality. With User Flow, you gain insight into which parts of your website work well and where users may get lost or confused. By analyzing this data, you can make informed decisions about how to optimize your online presence for maximum engagement with potential customers.