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What is User Intent?

User Intent refers to the reason behind a user's search query or action on a website. It is the underlying motivation that drives users to interact with digital content. Understanding user intent is crucial for creating effective web content and improving user experience.

There are three main types of user intent: informational, navigational, and transactional. Informational intent refers to users who are looking for information on a particular topic, such as researching a product or service. Navigational intent involves users who are trying to find a specific website or page, often by typing in branded keywords. Transactional intent occurs when users intend to make a purchase or complete another type of conversion on a website.