What is User Retention?

User Retention - the ability to keep a user engaged and active on your platform or product. It refers to the percentage of users who return to use your product after their initial visit. High user retention rates are important because they indicate that users find value in your product, which leads to increased revenue and growth.

User retention is not only about keeping users coming back, but also about improving their experience while using your product. By creating a seamless and enjoyable experience for users, you increase the likelihood of them returning and becoming loyal customers.

To improve user retention, it's crucial to understand what motivates your users and what pain points they may have. This information can be gathered through feedback surveys, analyzing user behavior data, and conducting user research.