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What is UTM (Urchin Tracking Module) Parameters?

UTM (Urchin Tracking Module) Parameters refer to the specific tags added to a URL that help track and analyze website traffic. This is an essential tool for businesses looking to optimize their web presence and target potential customers.

The UTM parameters allow marketers to identify which campaigns are driving traffic, as they provide detailed information on where visitors are coming from and what actions they are taking on the site. This data can be used to make informed decisions about marketing strategies and make changes accordingly.

Overall, UTM parameters play a key role in understanding website analytics, optimizing online marketing efforts, and increasing overall website traffic.