What is Viral marketing?

Viral marketing is a marketing strategy that uses social media and other online platforms to spread information about a product or service. It relies on people sharing content with their friends, family, and followers in order to increase brand awareness and drive traffic to a website.

This type of marketing has become increasingly popular in recent years because it can be incredibly effective at reaching large audiences quickly and inexpensively. By creating content that resonates with people and encourages them to share it, companies can tap into the power of word-of-mouth advertising and reach millions of potential customers without spending a dime on traditional advertising methods.

However, viral marketing is not as simple as just creating great content and hoping for the best. In order for a campaign to truly go viral, it needs to have certain key elements such as emotional resonance, humor, or shock value. It also needs to be easily shareable across multiple platforms so that people can easily pass it along.