What is Visitor segmentation?
Visitor segmentation - the process of dividing website visitors into groups based on their behavior and characteristics. This allows businesses to personalize their marketing efforts, improve user experience, and increase conversions.
By segmenting visitors, businesses can gain insights into different customer behaviors, preferences, and needs. They can then tailor their marketing messages and website content to better meet these specific needs, resulting in a more engaging user experience.
This approach helps businesses understand which segments are most profitable or valuable to target with campaigns or promotions. By identifying high-value customers or users who may have abandoned a purchase at checkout, companies can develop targeted campaigns that encourage them to complete the transaction.