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What is Website Conversion Rate?

Website Conversion Rate refers to the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form or subscribing to a newsletter. It is an important metric for businesses to track as it helps them determine the effectiveness of their website and online marketing efforts.

A high conversion rate indicates that a website is successfully persuading visitors to take action, while a low conversion rate may indicate that there are issues with the website design, user experience or messaging. Understanding and optimizing your website conversion rate can help you increase sales and grow your business.

To calculate your website conversion rate, simply divide the number of conversions by the total number of visitors during a specific time period. For example, if you had 1000 visitors to your site and 50 of them made a purchase, your conversion rate would be 5%.