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User Satisfaction: Usable websites satisfy users by providing an effortless browsing experience that meets their needs quickly.
Better Conversion Rates: If visitors find what they’re looking for easily on your site they are more likely to become customers or complete conversions like filling out forms or making purchases.
Loyalty: When a visitor has a positive interaction with your site because of its usability they are more likely return again in future which increases brand loyalty..

What is Website Usability?

Website Usability refers to the ease of use and user satisfaction when navigating a website. It encompasses all aspects of the user experience, from the layout and design, to the content and functionality. In essence, it is how well a website meets its intended purpose.

In today's digital age, where competition for online attention is fierce, having a website that is easy to use and navigate can be the difference between success and failure. A website with poor usability can lead to frustration for users, resulting in them leaving your site without achieving their desired outcome.

To ensure good website usability, it is essential to conduct user testing during development. This involves getting feedback from real users on various aspects of your site such as navigation, content layout, load times etc., allowing you to make necessary improvements before launching.