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What is White Hat SEO?

White Hat SEO refers to the ethical and legitimate practices used by website owners to improve their search engine rankings. It involves following the guidelines set by search engines, such as Google, in order to improve visibility and attract organic traffic.

By using White Hat SEO techniques, website owners can ensure that their content is relevant and useful to users, which in turn leads to higher rankings on search engine results pages (SERPs). These techniques include keyword research, optimizing meta tags and descriptions, creating high-quality content, improving site speed and user experience, building natural backlinks and more.

The goal of White Hat SEO is not only to achieve higher rankings but also maintain them over time. This requires ongoing efforts to create valuable content for users while abiding by search engine guidelines.