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What is YouTube Analytics?

YouTube Analytics is a tool for creators that provides data and insights about their videos and channels. It allows them to track the performance of their content, understand their audience, and make informed decisions about future strategies.

The data provided by YouTube Analytics includes information on views, watch time, engagement metrics such as likes, comments and shares, as well as demographic data about the channel's audience. Creators can access this information in a variety of ways including real-time stats via the Creator Studio dashboard or downloadable reports for more in-depth analysis.

Incorporating YouTube Analytics's insights into your video strategy can help you optimize your content to better connect with your audience. For example, if you see that your videos are getting more views from mobile devices than desktop computers then you may want to consider creating vertical or square formatted videos that look better on smaller screens.