What is ZMOT Framework?
ZMOT Framework refers to the concept developed by Google which stands for Zero Moment of Truth. It is a marketing strategy that focuses on reaching potential customers at the initial point when they become aware of a product or service.
In today's competitive digital landscape, businesses need to understand and implement effective marketing strategies to thrive. The ZMOT framework helps companies take advantage of this moment when prospective customers are searching for information online about products or services they're interested in.
The framework involves identifying and targeting prospects at the right time and place with relevant content. By doing so, businesses can attract more leads, convert them into paying customers, and increase their revenue.