What is Zombie Traffic?
Zombie Traffic - the term that has been causing a stir among the online marketers lately. But what exactly does it mean? In simple words, it refers to web traffic that lacks any real human engagement or interaction. Instead, such traffic comprises of bots and crawlers that are programmed to visit a website. This means that zombie traffic does not translate into any meaningful outcomes for your website.
But why is this happening in the first place? The answer lies in the murky world of digital marketing where businesses often resort to tactics like buying low-cost clicks on their websites, generating fake website visits or increasing page views by fraudulent means. These practices may give a sudden boost to your website traffic numbers but can hurt your credibility and long-term growth prospects severely.
The bottom line is- if you want to generate actual results from your online presence, it's vital to stay clear of zombie traffic at all costs!