What is Google Search Console?

Google Search Console - a free web service provided by Google that allows website owners to monitor and maintain their site's presence in the search results. With this tool, you can track your site's performance, identify issues, and optimize for better ranking. Here are three main features of the Google Search Console:

Search Appearance

The Search Appearance section helps you understand how your website appears in the search results. You can see which pages appear most often, how your structured data is displayed, and if there are any issues with your rich snippets or AMP pages.

This feature also allows you to submit sitemaps and individual URLs for crawling by Googlebot. By doing so, you can help ensure that all of your content is indexed and discoverable by users.

Search Traffic

The Search Traffic section provides insights into how users find your website on Google. You can see which queries bring visitors to your site, which pages are most popular, and where traffic is coming from (e.g., organic search vs paid ads).

You can also use this feature to monitor any manual actions taken against your site by Google (such as penalties for violating webmaster guidelines) and view backlinks pointing to your site.

Crawl Coverage

The Crawl Coverage section shows you which pages on your website have been crawled by Googlebot and whether there were any errors encountered during the process.

You can use this feature to identify crawl errors such as broken links or server errors that may be preventing certain pages from being indexed. You can also request that specific URLs be re-crawled if changes have been made since the last crawl.

Overall, the Google Search Console is an essential tool for any website owner or marketer looking to improve their search engine optimization (SEO) efforts. By using this service, you can gain valuable insights into how your site is performing and make data-driven decisions to optimize for better visibility in the search results.