What is Negative keywords?

Negative keywords are keywords that advertisers specify to exclude from their advertising campaigns. These keywords prevent ads from appearing in search results for terms related to the negative keyword, reducing irrelevant traffic and wasted ad spend.

By adding negative keywords to your campaigns, you can ensure your ads only appear when users search for relevant terms. Negative keywords help businesses achieve better targeting and improve their return on investment (ROI).

In short, negative keywords are a crucial tool for any business looking to optimize their ad campaigns and boost conversions while minimizing costs.

The Benefits of Using Negative Keywords:

Addition of negative keywords in your advertising campaign has multiple benefits such as;

• Saving Ad Spend: When you add negative keywords, it ensures that your advertisements don't get displayed on those irrelevant searches, which saves an advertiser's cost per click (CPC).
• Better Targeting: Negative Keyword helps in improving the relevance of target audience by weeding out irrelevant searchers. By using it properly you can show up with potential customers who have specific needs or interests.

The Process of Finding Negative Keywords:

You may look at different sources to find possible suitable synonyms or phrases (Negative Keyword) but one way is through analyzing existing Advertising data: Analyze regular reports so that you’ll be able to identify any queries that led people away from what they actually were looking for; adjust accordingly by blocking these words or phrases. Use SEMrush’s integration with Google Ads keyword planner tool -- its easy-to-use interface will help suggest new ideas for targeted marketing based on customer preferences.

To summarize, incorporating negative keywords into your marketing strategy can help decrease ad spend while ensuring that you only show up for the most relevant searches, which increases ROI and improves targeting.

The Impact of Negative Keywords on Ad Campaigns:

Negative keywords influence the performance of an advertising campaign in various ways such as;

• Higher Quality Score: The more negative keywords are added to campaigns, the higher quality score an advertiser receives from ad tech companies like Google. This leads to overall improvement in ad campaign efficiency.
• Increase in CTR: Higher quality scores lead to greater Click-through-rates (CTR) which means that search engines will display ads more frequently on user's search result. Moreover, irrelevant impression reduces with targeted audience interaction this becomes possible due to usage of negative keyword making query specific.