What is Pigeon algorithm?

Pigeon algorithm - a search engine algorithm introduced by Google in 2014. This algorithm aims to improve the accuracy and relevance of local search results for users. The name "Pigeon" comes from the fact that pigeons are known for their ability to navigate and find their way home, just like how this algorithm helps users find relevant local search results.

The Pigeon algorithm takes into account various factors such as location, distance, and prominence to provide more accurate and relevant search results for local queries. It also emphasizes on providing better visibility for small businesses that may not have strong online presence but are still popular in their local area.

This update has had a significant impact on local SEO strategies, emphasizing the importance of having a strong online presence while maintaining an active physical presence in the community.

Impact on Local Search Rankings

The Pigeon algorithm has greatly affected how businesses appear in local search rankings. With its emphasis on location and distance, businesses closer to the user's location tend to rank higher than those farther away. This means that it is crucial for businesses to ensure their NAP (name, address, phone number) information is up-to-date across all directories and websites.

In addition, the prominence factor takes into account factors such as positive reviews and ratings which can greatly influence a business's ranking position. Therefore, it is important for businesses to actively manage their online reputation through review management tactics such as responding promptly to customer feedback.

Local Pack Results

The introduction of the Pigeon algorithm also led to changes in how Google displays its local pack results. These results now display fewer listings compared to before with greater emphasis placed on organic ranking signals like backlinks and content quality.

Businesses that appear in the local pack results tend to enjoy higher visibility and click-through rates. Therefore, it is important for businesses to optimize their Google My Business listing with accurate and detailed information such as business hours, photos, and reviews.

Future of Local Search

The introduction of Pigeon algorithm marks a significant shift towards improving the accuracy and relevance of local search results for users. As technology continues to advance, we can expect further improvements in how search engines understand user intent and provide relevant results based on their location.

It is important for businesses to stay up-to-date with these changes and adapt their local SEO strategies accordingly to ensure they remain visible in local search rankings.