What is Pop-under?

Pop-under is a type of advertisement that opens in a new browser window or tab behind the current page. Unlike pop-up ads, which appear on top of the active page and are often considered intrusive, pop-unders are less obtrusive as they wait for users to close their current browsing session before displaying.

This form of advertising has been around for years and continues to be popular with advertisers because it can generate high click-through rates without disrupting the user experience. When done correctly, pop-unders can be an effective way to reach a targeted audience and increase conversions.

If you've ever opened up your browser after closing all tabs only to find another ad waiting for you, then you've likely encountered a pop-under ad.

The Benefits of Pop-under Advertising

Pop-unders offer several benefits over other forms of online advertising. For one, they don't interrupt the user's browsing experience, so there's less chance of them being seen as annoying or intrusive. Additionally, because they open in a separate window or tab that remains hidden until later, users may forget about them until after completing their browsing sessions. This makes them more likely to engage with the content once they do discover it.

Another advantage is that pop-unders can be highly targeted based on factors such as location, demographics and web behavior. This means advertisers can tailor their messages specifically to those who are most likely to be interested in what they have to offer.

The Drawbacks of Pop-under Advertising

While there are many benefits associated with pop-unders, there are also some potential downsides worth noting. One major drawback is that not all users will see these ads due to browser settings such as ad blockers or popup blockers installed on their devices. This can limit the reach of your campaign and potentially reduce its effectiveness.

Another downside is that some users may find pop-unders to be annoying or intrusive, especially if they are not relevant to their interests. This can lead to negative perceptions of your brand and ultimately hurt your reputation.

The Future of Pop-under Advertising

Despite its drawbacks, pop-under advertising remains a popular choice for many brands looking to reach targeted audiences online. As technology continues to evolve, it's likely that we'll see even more sophisticated forms of this type of advertising emerge in the years ahead.

In conclusion, while pop-under ads have been around for some time now, they continue to be an effective way for businesses to connect with potential customers. By understanding the benefits and limitations associated with this form of advertising, you can make informed decisions about how best to incorporate it into your overall marketing strategy.