What is Sender Score?

Sender Score is a numerical rating given to email senders by the mailbox providers. It is calculated based on various factors such as email volume, spam complaints, bounce rates, and engagement metrics. The score ranges from 0 to 100, where a higher score indicates a better reputation as a sender.

The Sender Score plays a crucial role in determining the deliverability of your emails to the recipient's inbox. If you have a high Sender Score, your emails are more likely to land in the primary inbox rather than getting filtered into spam folders or rejected altogether.

To maintain a good Sender Score, it is essential to follow email marketing best practices such as sending relevant content, maintaining clean email lists, avoiding spam trigger words and phrases, and respecting unsubscribe requests.

Why is Sender Score important for Email Marketing?

A good Email Reputation can make or break your email marketing campaigns. A high Sender Score means that mailbox providers trust you as an email sender and are more likely to deliver your emails straight into recipients' inboxes. On the other hand, if you have a low Sender Score due to poor sending practices like sending too many emails at once or having too many complaints filed against you by recipients who mark your messages as spam - then it can harm your overall deliverability rate.

In short, maintaining a good Sender Score is crucial for ensuring that your emails reach their intended audience and achieve their desired results - whether that be driving traffic back to your website or generating leads for your business.

How can you check your Sender Score?

Sending out emails without knowing what your current Sender Reputation looks like can be risky. Fortunately, there are several tools available online that allow you to check your Sender Score for free. Some popular options include Return Path's Sender Score, Talos Intelligence's Reputation Center, and BarracudaCentral's Email Reputation Service.

By regularly monitoring your Sender Score, you can identify any issues that may be affecting your email deliverability and take corrective action to improve your score over time.

In Conclusion:

Sender Score is a critical metric that email marketers need to keep an eye on in order to ensure the success of their email campaigns. By following best practices and regularly monitoring your score, you can maintain a good reputation as an email sender and increase the chances of getting your messages delivered straight into recipients' inboxes.