Glossary
What is Twitter Cards?
Twitter Cards - a feature that enables users to attach rich content like photos, videos, and media experiences. This provides more detailed information about the link than just 140 characters. With Twitter cards, you can create engaging content with your tweets.
The best part about using Twitter cards is that they are customizable according to your requirements, highlighting the right multimedia experience for your audience.
Twitter Cards essentially help bring new life to an otherwise dull tweet by providing additional context and visuals.
The Types of Twitter Cards
You can choose from four different types of twitter cards: Summary Card, Summary Card with Large Image, App Card and Player Card.
A Summary card will give you a description of the linked image or article; this comes in handy when you want to share news articles or blog posts.
Creative Ways To Use Twitter Cards For Marketing
If used correctly, these visual aids can be advantageous for marketing purposes. One way to do so is by making use of pinned tweets.
You could also make use of App twitter cards specifically if you're looking at boosting app installation rates on mobile devices or draw attention towards specific services such as video streaming platforms through player cards.
The Benefits Of Using Customized Twitter Cards
Promoting engagement and facilitating click-throughs are some of its most significant benefits. People tend to interact better with visually captivating tweets rather than plain text ones which makes them ideal for forming stronger connections with followers online while increasing website traffic simultaneously.
Create customized card designs that cater perfectly well according to your brand's style guide should always be considered for enhancing personalized user experience along with promoting business goals.