What is Video marketing?

Video marketing refers to the use of video content to promote a product, service or brand. It has become an effective tool for businesses to attract and engage with their target audience. With the rise of social media and streaming platforms, video marketing has gained significant popularity in recent years.

Video marketing is much more than just creating videos. It involves developing a strategy that aligns with your business goals, understanding your target audience, creating compelling content that resonates with them, promoting your videos across various channels and measuring the impact of your efforts.

If done right, video marketing can help you build brand awareness, improve customer engagement and drive conversions. Let's take a closer look at how video marketing works.

The Benefits of Video Marketing

With its ability to convey complex ideas in an engaging way, video has become an essential part of any successful digital marketing campaign. Here are some benefits of video marketing:

• Better engagement: Videos capture people's attention more effectively than text or images. They have higher click-through rates and better conversion rates when compared to other forms of online advertising.
• Increase brand awareness: Videos have the potential to go viral on social media platforms which can exponentially increase visibility for a company or brand.
• Showcase expertise: Brands can use videos to demonstrate their industry knowledge and expertise which helps establish trust among existing and potential customers.
• Differentiate from competitors: Creating high-quality videos sets businesses apart from their competition by offering value-added content that others may not be utilizing.

Incorporating video marketing into a company’s overall marketing strategy can have significant and long-lasting effects that will help achieve business goals.

The Types of Video Marketing

Video marketing comes in many forms, with each type serving a different purpose. Here are some of the most common types of videos used for marketing:

• Explainer Videos: Used to introduce a product or service and demonstrate how it works.
• Promotional Videos: Used to promote a brand or product through an impactful story-telling technique.
• Tutorial Videos: Used to show customers how to use a product or service properly.
• Testimonial Videos: Use real customers sharing their experience with your business is one of the most authentic ways to show your company's value proposition.

This list is not exhaustive, but it gives examples of the staples that all businesses should consider when creating their video marketing strategy. The key is understanding which types work best for specific business goals and which platforms they will be distributed on.

Social Media Platforms for Video Marketing

Social media provides an opportunity for marketers because it presents millions of viewers within reach. Videos marketing tactically utilized on social channels like YouTube, Facebook, Instagram, LinkedIn act as compelling content ideas that attract users’ attention more than still photos or texts. While almost every social platform lets you share video content, here are some platforms specifically suited for video content distribution:

• You Tube: A platform with over two billion monthly active users who watch over one billion hours of videos per day on this website.. It can help reach people at scale due to its owned by Google.
• Facebook:A social platform with approximately 2.8 billion monthly active users that offer an opportunity to wrap video content into a broader marketing strategy and share it organically or utilize paid promotion via ads.
• Instagram:An app where users can create videos up to 60 seconds long, making it perfect for quick promotional videos for brands.

The use of video marketing has the potential to transform businesses by increasing brand awareness, engagement, lead generation and revenue growth.